In taking an inventory of various Moz properties managed by different teams, the Design team realized that our Moz Academy pages were out of alignment with our current brand voice. I was asked to spend some time auditing the pages and making recommendations for how they could be improved within the constraints of the learning management provider we were using to host the content.

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The solution we landed on seemed simple enough at first: we would provide access to a library of spot illustrations already created for other teams to use. On further investigation, we discovered that our spot illustration library also hadn't been updated to reflect our current color palette, and that some illustrations were dated, inelegant, and in need of a facelift. They were also inexpertly created, and contained design artifacts that may have been useful in previous incarnations of design software, but were unnecessary given current capabilities.

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As awareness of the project grew, what started as a library of 36 illustrations became a library of nearly 80. It turned out that we had spot illustration luring in folders and pages that hadn't had a designer look at them in years. I collected all of the illustrations for rebuilding.

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The new library contains 31 illustrations with new visual concepts, 38 illustrations restyled to match our current branding, and 7 illustrations communicating entirely new concepts. Full color and single color versions of each illustration were created. Below you will find a few of my favorite before and after comparisons.